Ideal CD
Dual Language Logotype Design
The challenge was designing a single logotype that can be used in two different languages at the same time. Due to fundamental differences between Latin/English and Persian/Arabic typefaces, it was not a good idea or simple solution to just select and modify the same family of fonts for typing the name of company or brand. Instead, I have focused on designing logotypes using freehand or combing geometrical shapes to create the name in Persian/Arabic. Then I have carefully selected a Latin font that matches the design by minor modification of the typeface if needed.
