After irritation by applying Design Thinking methods, I have developed my concept of GratisSus2030 further for Volvo.
By this concept, the commercial sector like VOLVO will compensate the price of bus/train tickets in Västra Trafik or SL app to provide people who are watching their 30 seconds related mobile advertisements. It helps big brands and large companies focusing on sustainability in their enterprise culture such as VOLVO to increase their visibility and targeting their customers smartly and innovatively while decreasing Carbon Footprint. Gratissus 2030 leads to better customer experience, better ROI for the companies and better Sustainability for Sweden.
Users can use VOLVO SUS credit/coins that are gained via watching these ads or by other potential sustainable activities that VOLVO supports.
VOLVO car owners gain these coins faster! ;)